Case Study: McCarren International Airport (LAS)
Discover how McCarren International Airport is using LG digital signage to engage, entertain, and communicate. Read this case study to learn more.
What is the purpose of the new display at McCarran International Airport?
The primary goal of the new display is to provide clear and effective wayfinding for passengers entering the new Terminal D. It aims to capture travelers' attention and guide them through the airport, especially at decision points like the escalator leading to the D Concourse.
How does the display enhance passenger experience?
The display enhances the passenger experience by providing visually appealing wayfinding information and commercial content. Its clarity and color help to hold travelers' attention, making navigation less stressful and more seamless, particularly in busy areas where clear direction is crucial.
What challenges did the airport face before the display installation?
Before the installation, the airport faced significant wayfinding challenges due to changes in terminal operations that created confusion among passengers. With the introduction of new routes and options, travelers were often unsure of where to go, leading to potential mistakes in boarding trams and claiming baggage.
Case Study: McCarren International Airport (LAS)
published by DHE Computer Systems
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